Starting An Internet Business » Copywriting

5 Ad Copy Miracles To Increase Internet Sales

Fri, 20 Nov 2009 05:02:35 +0000

There are two types of people, those who like writing – so long as it isn’t advertising copy, and those who don’t like to write anything, including ad and marketing copy.
They are both in this group though: those who do like to write their name on the back of all the fat checks they get. Increase that kind of writing even more when you try these tips:
1. No marketer writes their copy ideas down and they’re done. Copy, just like writing a card to a loved one, takes a bit of time and repeated attempts to get right at what you want to say, and how you want to say it.
Using the idea of the card is a great way to come at this. In your writing you would use care in how you want to come across. You would want your original voice, so you come across authentic, and you would have emotion, a sentiment in there, all to get a response. That is what is missing in most copy. Try writing yours from the perspective of writing that note to an old dear friend.
2. Besides the title or headline the call to action is the most important part of your ad copy. Here is where you drive home the strong suggestion that they buy from you right now. Consider these following points at the end of your copy:
Tell prospects what will occur if they buy your product or service. Don’t feature dump, list the most powerful and compelling benefit. What was it that excited you in the first place about your product? Bring that kind of energy into your copy.
You might tell your prospect that the situation they are in can’t be solved in any more powerful or simpler way. Mention your experience, the situation you were in, and how things changed because of your product.
3. At the end, summarize a couple of the main features, and the one main benefit to them. They have a pain and you have the balm. Often a testimonial can take the place of you having to say it. A strong, believable testimonial goes a long way.
Also, up until now they’ve heard from you, now with a testimonial they can hear from someone else, someone like them, or perhaps someone they would like to become, a successful marketer.
4. As a call to action the deadline is very strong. Limited offers, like a discounted price, or any sudden take-away can help propel your prospects to take action.
You might have a bonus in place for the first 100 people; this has been proven to increase sales. And always put into your copy the perceived value of the bonus that you’re throwing in.
5. How about upping the guarantee placed at the very end. Give them 60 days instead of 30 days, or how about a lifetime? Who’s lifetime? Your sixty-five year-old lifetime guarantee? What is that, a ten year guarantee? Have fun with this, a bit of humor loosens up a prospect.
You see what you’re doing here, at the end of your copy you are making a strong case for them to purchase by making it a real no-brainer. Present your internet marketing with some care, and your online sales will increase.

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How To Easily Increase Internet Sales With These 5 Proven Tips

Thu, 19 Nov 2009 12:03:43 +0000

As a marketing consultant, many companies hire me because they are unable to make sales on their website, or their sales are very low. In this article I am going to show you how to easily increase your website sales with 5 simple marketing tips.
1. If you want to make sales and/or generate inquiries on your website, you must have persuasive and passionate sales text. Strong sales text is the number 1 most important aspect of a successful e-commerce website. I see so many websites that have either no sales text or very brief sales text and then they wonder why they cannot make a sale. You have to excite people into wanting to buy what you are selling, and to do that you need to write exciting sales text that explains the most important benefits of your product or service. To write great sales text put yourself in the situation of what would you say to a prospective customer if you were in a face-to-face sales meeting with them. Think of what questions they would have about your product or service and create answers to those questions. If you are not sure how to do this, ask a friend or a colleague what would make them want to buy your product or service. What questions would they have about your product or service? If you are still uncomfortable about writing sales text for your website, hire a sales copywriter.
2. Include your telephone number and a link to your contact form on every page of your website. Never make people search to find out how to contact you. Another reason why this is so important is that when you make it easy for people to contact you, they will trust you more. They know you are not hiding from them. How many times have you gone to a website and you were interested in buying something but there was no way to contact the company? When I am interested in buying something online and the website does not include the company’s contact information, especially a telephone number, I do not buy.
3. If you sell products on your website, make it easy for people to buy with a credit card. Both Google and Paypal have made it extremely easy and incredibly inexpensive to add credit card payment processing to your website.
4. Add customer testimonials throughout your website. Few things in marketing work as well as customer testimonials. If you do not have any testimonials, one of the easiest ways to get them is to simply call your customers and ask them what they like most about your product or service. When they tell you, immediately write it down and say, “That was great! May I use that as a testimonial?” Nearly every person will say yes. It works like magic.
5. Offer a money-back guarantee. One of the biggest concerns people have about making a purchase, particularly online, is what happens if the product I buy is junk? Will I get my money back or am I stuck with it? To immediately put your customer’s minds at ease, state your guarantee policy. Let customers know that they have no risk in doing business with you and that you stand behind your product or service. By adding money-back guarantees you will immediately see an increase in sales.
By implementing these 5 simple marketing tips, you will immediately see an increase in sales.

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Facts about Designing Unique Internet Sales Letters (Part 2)

Sun, 15 Nov 2009 22:45:23 +0000

Your headline, and the following sub-headline, will make or break your web sales copy, but let’s take a closer look at the sub-headline’s purpose. It can differ, depending upon the writing approach you choose; the sub-headline might be a supporting statement, a claim, or a question. Below are some examples for you to analyze and develop your own ideas for Internet sales copy.

Let’s say you had a headline in relation to a weight loss product such as: “Discover How to Lose 10 Pounds per Week, without any Effort.” This headline, whether it is believable, or not, promises results within a specific time frame. Now, you want to follow it up with a sub-headline, so we’ll look at three different methods for a successful sub-headline.

Here’s a supporting sub-headline: “Stop Feeling Fat and Start Living.” This supporting statement agitates the reader, if the reader is obese; but it also creates a mental picture, and the reader can envision a solution to being over weight.

Here’s an example of the claim approach to a sub-headline. “If you have only One Opportunity to Loose Weight – This is it!” This kind of a sub-headline accomplishes three tasks. It makes a claim that your product will work, addresses people who have tried other weight loss methods, and it subtly implies that your product might be the only one that works.

The last of these three sub-headline methods mentioned is the question. Here’s an example: “Who else wants to Drop some Excess Weight?” I’m not too fond of this sub-headline, or this approach, but it is a fairly common practice.

Sub-headlines can be used to break up paragraphs and to “air out” web sales copy. This is a great technique for Internet “surfers,” who commonly scan through the content you are working so hard to create. The fact is – scanning has existed since the first newspaper was printed. Isn’t that the way we all read a newspaper? – But now, the same behavior is occurring on the Internet.

A sub-headline has the option to preview your strongest point about the following paragraph. Your paragraph will support the sub-headline, but it won’t work if the sub-headline doesn’t draw the attention of scanners.

Here’s a way to develop powerful sub-headlines. When you are deciding which phrase or sentence to use for your headline, save the unused headlines – they may come in handy as strategic sub-headlines.

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