Starting An Internet Business » Internet Sales

How To Easily Increase Internet Sales With These 5 Proven Tips

Thu, 19 Nov 2009 12:03:43 +0000

As a marketing consultant, many companies hire me because they are unable to make sales on their website, or their sales are very low. In this article I am going to show you how to easily increase your website sales with 5 simple marketing tips.
1. If you want to make sales and/or generate inquiries on your website, you must have persuasive and passionate sales text. Strong sales text is the number 1 most important aspect of a successful e-commerce website. I see so many websites that have either no sales text or very brief sales text and then they wonder why they cannot make a sale. You have to excite people into wanting to buy what you are selling, and to do that you need to write exciting sales text that explains the most important benefits of your product or service. To write great sales text put yourself in the situation of what would you say to a prospective customer if you were in a face-to-face sales meeting with them. Think of what questions they would have about your product or service and create answers to those questions. If you are not sure how to do this, ask a friend or a colleague what would make them want to buy your product or service. What questions would they have about your product or service? If you are still uncomfortable about writing sales text for your website, hire a sales copywriter.
2. Include your telephone number and a link to your contact form on every page of your website. Never make people search to find out how to contact you. Another reason why this is so important is that when you make it easy for people to contact you, they will trust you more. They know you are not hiding from them. How many times have you gone to a website and you were interested in buying something but there was no way to contact the company? When I am interested in buying something online and the website does not include the company’s contact information, especially a telephone number, I do not buy.
3. If you sell products on your website, make it easy for people to buy with a credit card. Both Google and Paypal have made it extremely easy and incredibly inexpensive to add credit card payment processing to your website.
4. Add customer testimonials throughout your website. Few things in marketing work as well as customer testimonials. If you do not have any testimonials, one of the easiest ways to get them is to simply call your customers and ask them what they like most about your product or service. When they tell you, immediately write it down and say, “That was great! May I use that as a testimonial?” Nearly every person will say yes. It works like magic.
5. Offer a money-back guarantee. One of the biggest concerns people have about making a purchase, particularly online, is what happens if the product I buy is junk? Will I get my money back or am I stuck with it? To immediately put your customer’s minds at ease, state your guarantee policy. Let customers know that they have no risk in doing business with you and that you stand behind your product or service. By adding money-back guarantees you will immediately see an increase in sales.
By implementing these 5 simple marketing tips, you will immediately see an increase in sales.

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Optimizing Your Internet Sales

Tue, 17 Nov 2009 16:38:26 +0000

It’s a fact, we all need visitors to achieve certain success
parameters for our business. So let’s take a look at two important
elements.

Landing Page
A crucial factor in the conversion process is the landing page
selection. When searching for a service or product, customers will want
to land on the page that will give them precise information about what
they are looking for.
It doesn’t matter if visitors are coming from organic search or paid
advertising, landing pages must contain rich content and an appropriate
look and feel to convince them to go to the next level: Take an action
- buy a product or submit a contact form.

Shopping Carts and Contact Forms
Thousands of versions are available on the internet, offering lower
cost, free maintenance, higher security and other advantages.
Besides those characteristics, you need to see how friendly the
selected shopping cart is. When it comes to fill in a form with private
information, your clients will not feel comfortable if they are being
requested to input many information or not relevant details as for
example birth date, home and office address or phone numbers.
As a suggestion, if you plan to create a database with your clients’
information, after you receive their basic data and they accept
receiving correspondence, you can send them an automated email
(immediately or after some days, depending on your requirements) asking
for further details and explaining what for.

Service and informative web sites may not count with shopping carts
as it may not be relevant for their purposes, but a clean contact form
is essential for both commercial and non-commercial web sites.

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How To Have An Effective Internet Sales Funnel

Sun, 08 Nov 2009 01:44:39 +0000

Most Internet marketers can use a little help when it comes to organizing the sales process for their business. Here is an eight step system that is guaranteed to work if you follow it.

1. Find a niche to start your business in. The most important part of this is to target a market where people are currently spending money. Even better for you is if you can find a market where money is being spent and it is something you have an interest in.

2. Join an autoresponder and program it with messages designed to build relationships with your subscribers before you send them back to your blog or website. This is where you will build your list that and is an important part of an effective Internet sales funnel.

3. Create a landing page where you capture leads with an opt in sign-up form. The focus of a landing page is designed to remind people they have a dilema and you have a possible solution for them.

4. Promote your lead capture page with paid and free advertising methods. The more back links you have leading back to your lead capture page the more potential prospects you can get from it. This will be the most important step for you to spend the majority of your time on.

5. Create a thank you page for your visitors after they fill out tge opt in form. The thank you page is also designed to create a one time offer where you can sell products before you begin following up by autoresponder.

6. Offer training and support beyond your normal auto responder e-mail messages. This serves as a sorting process where people can identify themselves as someone who is more interested than the average subscriber.

7. Concentrate on building relationships anyway you can. You will find that the people who buy products from you and join your business opportunity are the ones who send e-mails to you. Always reply to those.

8. Take the extra step of following up by phone whenever possible. Skype is a free worldwide phone service that you can join and talk to anyone regardless of where they live. This added touch that you are providing is something 99% of Internet marketers will not do.

In summary this is 8 steps to creating an effective Internet marketing sales system. It is important that you do not leave any of the steps out. You will find that once you automate this process you can spend the majority of your time promoting your lead capture page and following up.

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The Internet Sales Cycle Explained & How You Can Make it Work for You Just by Writing Articles

Mon, 02 Nov 2009 01:39:23 +0000

Most new online business owners think that Internet marketing is their magic pill to making more money.I have news for you…It’s not magic. It’s a process. But once you WORK that process, it CAN work like magic!Here’s the Internet Sales Cycle Broken Down into 5 Simple Parts1. Collect LeadsThe absolute best way is to get leads online is to write unique, original articles that position you as the expert in your specific niche. And, it’s not that hard. All you have to write is a simple 500-word “how-to” or “top tips” article that will solve your prospect’s pain. Wonder what a “how-to article” is? You’re reading one! Then, you want to submit your articles to the top websites, ezines and article directories that your targeted audience is reading. This way, you will be able to drive more website traffic and build your list.2. Get Them into Your Sales Funnel – And Build Your List Once you’ve written your article, you need a way to get prospects into your “sales funnel.” The best way to make this easy is to offer a special report, e-Book, e-course, checklist, audio, video or anything else your heart desires. You will not charge for the product. Your goal is to get names now, and make sales later. You will put this information at the end of your article in what we call the bio box. In the bio box, you can promote your:- Website – Products – Services- Specific “call-to-action” that leads them to the special product you offer For an example just read my bio box at the end of this article. Most people make the mistake of trying to sell high-priced products and services in the bio box. Getting visitors on your list should be your number one objective! Why? Up to 99% of your first-time visitors will not buy from you. They’ll take a quick look and then they’ll click away. If you did not capture their names and email addresses, you will have lost them forever. 3. Follow UpMarketing studies have always shown that your prospects need to be exposed to your message at least 7 times before they’ll take any action! That’s why you need to build and maintain relationships with your list.This is where ezines, e-course and autoresponders work like a charm. They will follow up for you automatically. In fact, with the marketing and shopping cart system My Easy Online Store, you can schedule email messages up to two years away! It’s like putting your marketing on autopilot, so you can just set it and forget it! 4. Close the SaleYour ezine, e-courses, special reports and autoresponder messages should drive readers to what you have to offer. However, don’t forget to provide useful content and information. That’s why they gave you their names and emails and that’s why they’ll stay on your list. Here are two reasons why you shouldn’t make the mistake of trying to sell from the actual email: 1) You don’t have the room in an email to fully explain what you’re selling and demonstrate its value to the prospect 2) It can turn people off who aren’t ready to buy yet. You’ll instantly lose those prospects from your list.The idea of the email is to get them excited about your offering and to get them to CLICK. Once they click, then they should be taken to a sales page that you set up specifically for that product or service you’re promoting. It’s THERE and ONLY THERE that the prospect will get the full scoop on how great your product, book or service is, why they need it, how much it costs and how to order. 5. Upsell, and Upsell AgainHere’s the biggest mistake I made when I started to sell my first information product online, “The A to Z Article Marketing System.” It was the ONLY product! I didn’t even have a membership club in place. So once people bought my product, I had nothing else in my funnel to sell them. I had to work extra hard at finding new prospects all the time. It’s been said for ages: “It is easier to sell an existing client a new product than to find a new client.”That’s why you need to continue turning (churning has a bad connotation) out valuable new products and programs that your customers will eat up like crazy. You can simply create new products by recycling the articles you used to collect leads.Now, you have it — the Internet sales cycle broken down into five easy parts. Now, you should see the missing links in your own Internet sales cycle. Have patience, keep learning and don’t stop writing. You’ll begin fill in these gaps, and start to see the magic of article marketing work for you.

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